Well, the one thing we know is slot machines are addictive. And that’s how these platforms are designed … they’re exactly like a slot machine. “It means sometimes you win, sometimes you lose. “In psychological terms called random reinforcement,” Albright said. She says that platforms like TikTok, Instagram and Snapchat share the same fundamentally addictive properties as gambling. In the interview, Albright explains the connection between social media and slot machines. “It’s almost hypnotic, you’ll keep watching and watching.” Julie Albright in an interview with Forbes magazine. “You’ll just be in this pleasurable dopamine state, carried away,” said Dr. Watching videos for hours a day that only span around 20 seconds will have a long-term impact on the attention spans of worldwide TikTok consumers. Adding to the problem, it was discovered that the average video length on the app is between 21-34 seconds. One of the most popular apps ever downloaded, the question must be asked: how is TikTok affecting our brains?ĭue to the ever-swiping nature of the app, we must be open to the possibility that TikTok is actively crippling our attention span, concentration and even short-term memory. The social media app captured the attention of millions at the start of the COVID-19 pandemic and hasn’t yet let go. You would be hard-pressed to find someone who hasn’t heard of TikTok at this point.
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